Tag Wal-Mart

Back in the states I’m always amazed at how often I find myself at the store. I feel there is always something I “need” which, of course, isn’t true. The American life is set up to create the perfect consumer. Sometimes, I think we’re the robots they created just to keep the machine of our economy alive.

We get out of high school and go to college. Bam! Now we’re in debt and have to have a job to pay off the debt we accrued. There isn’t another way. It’s ironic because people blame the Universities for being liberally skewed but there for-profit institutions are what trap many Americans into the most conservative lifestyle.

If you didn’t go to college, you’re kicked out of the home around 18 and encouraged to have the all-American work ethic. Time to get a job, bum! Use that required education you were forced to receive to flip burgers or stock shelves. What about travel? What about just wandering around thinking? When will you have the time to define who you are?

Here’s how: you watch TV, see fashionable, fit people with great jobs, great hair and Nikes. Now you need a pair of Nikes to prove you’re on track. To prove you have a job, are worth something to society. Society invested in you and now makes you feel guilty if you diverge from your predestined path. You have to SHOW you belong in this society or you’ll be scoffed. Don’t want to shave your legs young woman?- hippie! Don’t want to comb your hair young man?- pothead! Don’t want to get a job?- bum! The list goes on. And it’s all based around consuming things.

Capitalism is an economic idea and doesn’t have to be tied to the idea of democracy. You can bash one and have the other. In fact, we could agree as a democracy to do so, but so many Americans have the idea that capitalism is our way of life, not the democratic part. When we say we are spreading democracy, is that all we want to spread or are we opening new markets for our products? When a building making clothes for us collapses and kills 500 people do we feel guilty for demanding such cheap prices for things that we force laborers we don’t want to look at to be stacked several stories high. Good thing they are out of sight, too, because they don’t wear the right stuff or behave the right way to fit into our paradigm. That’s oversimplified, of course, but it is worth thinking about how much our ideology of consumerism is impacting not just us, but everyone around us.

Homes in many other countries are not decorated. They don’t have shelves or storage because they don’t (or can’t) stockpile. We have cabinets full of stuff we don’t use on a daily basis. Begging the question of why we bought it in the first place. Other homes just have a table (where you eat) and some floor space (where you sleep). You don’t need much to be happy and content. A roof, some source of heat, family, food. My neighbors spend a fortune on chemicals to make their grass greener. That’s money they worked hard for, time they spent away from their families. They buy yard art to impress their neighbors, “See! I’m productive and relevant to society!”

We even rate our economy by consumer confidence. How confident are we as a people? Let’s express it by purchasing things we don’t need. That shows we’re on track to a bright future. Ha!

We’re not immune at all. We live in a suburb at the moment that is quite stunning. We have nice furniture, art on the walls, cabinets full of things and drawers full of more things. Things are all around us. We’re very American in this sense. But, with all these American capitalist-consumer things, we’re detached from the people around us because we’re so surrounded in things and work. I’d like to see more of the democracy part of our ideology and less of the commercials, radio ads, billboards, newspaper ads, coupons and other reminders of consumerism. What if there were that many reminders of our national ideology? Wouldn’t that be neat (or perhaps, too much?).

You can’t consider yourself a long-term thinker if you shop at Wal-Mart, Best Buy, or any other major chain in the United States. Here is why: they outsource. Simply put, we get products for cheaper but in the end more folks here will be unemployed which will result in fewer purchases long term. Folks at these major corporations have to realize they are simply sucking as many greenbacks as possible out of the economy while it lasts. An entire economy based on service industries is hardly a stable one, but that is where we seem to be heading.

So, why do I take it out on Wal-Mart? Honestly, it isn’t really fair. Wal-Mart is just a prime example because they sell the largest range of crappy products on the market, stretching from crappy sewing machines to crappy electronics to crappy plastic toys to crappy, low-quality clothing. This isn’t much different from most other major corporations, but this one is more prevalent. Its like blaming McDonald’s for all fast-food woes.

Yesterday I was looking at a piece of antique furniture. Unless doused in gasoline or saturated in water, this thing will be around long after I am. Something about that is much more comforting than looking at the $20 Ikea equivalent. Our culture demands things for cheaper and cheaper, and when a deal is good we’ll buy the product even if we’re fully aware it is sup par. We seem more than happy to accept that an item has a shelf-life. I’d much prefer to buy something once and have it for life. My life, not the life span attributed to it because it will whither away on its own accord over time.

I remember the day I returned to the USA having spent several years in Germany as a child. We got away from the airport in our rental car and I asked my dad why all the houses were made out of cardboard. An astute observation for a child, I have to say. It turns out it isn’t cardboard, but 2×4 pine boards with a bit of drywall and nails. The shelf life of a home in the USA is under 50 years, and this seems downright sad. Mike and I recently worked with Habitat for Humanity down in Texas and were shocked at the minimal amount that actually goes into making a house. Once you see the process from A to Z you start to wonder how the thing lasts even 50 years. Meanwhile, in Germany homes are built to last several generations. They can spend the additional money to make it correctly and make it sturdy because no one family is supporting the entire weight of the bill. If America were to start to make better homes, it would have to change the underlying cultural trends wherein children leave the nest and move to an entirely new area.

This reminds me of a story my grandfather told me when I was younger. He said the US government brought in some German road engineers to teach them how to build long-lasting roads. The Germans dig way into the earth and layer with straw, sand, tar, cement, straw and much more over and over again for around 2 meters. When they finally slap on the last coat they have a product that can withstand extreme weight, weather and use. The Americans were impressed and started to mimic the German road-building method. Suddenly, construction was halted as a politician pointed out that all the road workers would eventually work themselves out of a job with these long-lasting roads. I don’t doubt the story is true, but I do doubt that we would work ourselves out of road jobs by making them right the first time.

I recently read that there are two types of belief systems- utilitarianism and deontology. The former type believes in the greatest good for the greatest number of people while the latter believes in personal rights, regardless of the outcome. Americans seem to be distinctly deontologists, and are concerned about the jobs of the workers over the long-term happiness and convenience of millions of Americans who would enjoy driving to work without dodging orange cones. I think this is interesting because I’d much prefer the roads to be done right, to the highest possible quality at a higher price tag now, and then save money and time down the road (ha ha, my first pun) on repairs. I also suggest this project as a sort of CCC type deal for our current unemployment solution.

I digressed from my anti Wal-Mart point, but the ideology underlining it is the same. I think long term we need to pay more for high-quality, lasting products from small businesses instead of buying the cheaper version that will wither away and need to be replaced. In short, I think the greatest good for the largest group of people in America would mean more jobs here, more high-quality, lasting products here, and building a country we’d be proud to show our grandkids, instead of delivering them one in need of massive repairs.

Traveling for the past year has been quite an enlightening experience. We left our home in Shanghai on May 1st, 2009 and are still on the road (now in America) traveling and taking in as much as possible from the world’s various and diverse cultures. One thing that has struck me recently is the extreme amount of marketing and advertising in the USA. We’re completely saturated in capitalism, and I don’t say this in a Marxist way, but in a ‘is this a product of our culture, or our political system?’ kind of way.

In China, marketing was only just emerging in full force. I remember distinctly the day cabs in Shanghai were outfitted with miniature TV screens on the back of the driver and passenger seats. They didn’t necessarily even market specific products so much as provide a venue for advertising in the hopes companies would catch on. By the time we left Shanghai come five months after the insulation, we had screeching ads blaring at us as we zoomed across the city.

In the ‘Stans we found a distinct lack of advertising, and in Turkmenistan we were standing at the bus stop one day and it suddenly hit us – “They don’t have Coca Cola here!” It was surprising, and yet wonderfully relieving. Also, the buses were not plastered in erectile dysfunction ads or maxi pad logos. It was also very nice.

Once we reached Europe we were no longer used to seeing ads at all, and were a bit taken aback by the billboards that blocked the view from the train. Although it was done a bit more tastefully than in China, the trains did contain a few little marketing stickers here and there. By and large, we were not overly saturated or bombarded.

In November we entered the USA in Florida and the wave of advertising and marketing was a choking shock. It seemed like too much, too fast, and none of it seemed relevant or even applicable to where it was being advertised. It was almost like companies plaster their logos over as much of the country as possible. Take, for example, Sonic (fast food). They advertise nation wide even though they don’t have restaurants in every state. Or, and this is what really began to irritate me when we returned to the USA, the radio seemed to play about two songs before cutting to 5 commercials, and we found the same to be true of TV. We actually timed it one afternoon while watching a one hour show—15+ minutes of commercials!

In recent weeks the extreme and overt advertising in the US has become a real drag. I’m tired of hearing about all these products. When I finally do get to the store I’m so burnt out on this stuff that I feel inclined to buy the products that advertise the least—thus rewarding them for not annoying me. I feel like I’m a 90 year old grumpy woman with a ‘get off my property’ agenda, but in all honesty cable TV costs a lot of money, why do I still have to listen to commercials? I have to pay for internet, so why do I still have to look at ads? Isn’t there a way to get these irritating marketing people out of my life?—the temporary solution is, at least for now, to head back overseas where I happily have no idea what new flavor Coca Cola is launching, or which washing detergent has more or less H20 in it. I also don’t want to know which cell phone company covers more of America, as I’ll never get a cell phone again (those horrible, soulless companies) nor which deodorant leaves less white crap on my black shirts (they all clog your pores with aluminum and eventually cause lymph nodes to be blocked). Anyways, I want out of this world of saturated media, and back into a place Coca-Cola free.