Tag funding

Mongolians

Having done quite a bit of research on how to find sponsors for our team in the 2010 Mongol Rally, we thought it might be helpful to write about the process for other folks in the rally, or similar adventures.

Step one – analysis. We read as much information as was possible on the Mongol Rally, including the main demographic, audience, marketability, legality, etc. Once we were confident we could easily explain even the most obscure details of the rally, we moved on. We even purchased and read the only book published by a former rally adventurer.

Step two – organize. We created an excel spreadsheet and brainstormed backwards, thinking about the items our team would need on the rally and then compiling a list of companies that might be interested in sponsoring us. Our spreadsheet was broken down into sectors, like ‘camping equipment’ for example, and then companies, like ‘REI’, and then their contact information so we can keep track of our correspondence with each potential sponsor.

Step three — proposal. We created a snazzy sponsorship proposal that compiled information on the rally, our team, our charity and then listed how sponsors could benefit by helping out our team and charity. Then we sent the proposal to the companies in our spreadsheet from step two.

Step four – press. While contacting sponsors, we also created a spreadsheet for potential press and media coverage, and set about contacting local and international media about our team and the event. After the creation of the proposal, we simply morphed the same document into a mini press kit for interested media affiliates.

Step five—website SEO. While all of this was going on, we maintained the website and blog, and did a bit of much-needed SEO, including some link building and revamping the landing page and Mongol Rally page of our site, gearing them towards the rally and securing sponsorships.

Step six – phone calls. While all of these documents and online work can go a long way towards endearing the team to potential sponsors, nothing is as meaningful as a phone call. We followed up all potential sponsor leads with calls, because in the end it is about people helping people, and the human element is the most essential one.

Good luck with your own fund-raising, and have fun!

Naturally, some of you are wondering how we can afford to be unemployed and yet pay for train tickets all over the continent. Here is how I afford my share of the travel expenses. Mike has saved for over a year to pay for his half while I saved less and am working from the road.

I have one writing contract, which I acquired in the summer of 2008, which pays around $500USD a month. I have a good working relationship for the company, and because of my tenure with them, and because I turn in assignments on time and with additional features, I am confident the relationship will continue indefinitely. However, I have a contract which stipulates a one month notice should they terminate, giving me one month to find another contract should this one expire.

I also do a bit of travel writing for an online travel and trip planning company. I work on an assignment basis which produces an average of $150USD an assignment (roughly every other month). More importantly, this is a link for me to build new contacts and a gateway to future contracts.

I have also been writing, on a by-article basis for an online magazine, which pays a confidential amount per article and is based in Thailand. My relationship with this company is great, and they love that some of their writers are also on-the-road travelers.

In addition to this, I am a frequent visitor to various online writer’s boards where companies pay by the article or by the word for content on various topics. Because of competition and constant undercutting, many writers do not get paid as well as I do. I work to cultivate working relationships with people at each company to ensure my stability with them, but also because a writer is more than the content they produce.

In addition to the above, between March – April of this year I earned a 100 hour TOFEL certificate which will enable me to teach in any country in the world for profit. Should we run into financial troubles or decide to settle in a place for a while, this will be an additional source of income.

Thus, while I am not making a fortune right now, I am breaking even and traveling the world, which is more than I could have asked for. I do have some University loans that cost me about $200 USD per month to maintain, but I put away savings expressly for this purpose beginning in early 2008 so that I would not have to worry about my loans until the summer of 2010.

Zoom!

The Statistics Are In
7 Cities
4 Trains
3 Countries
2 Buses
2 broken backpacks
1 Car
$ 464 USD Per person (3,175 RMB)*
11,896 miles
Shanghai to Tashkent
Twenty days

*20 Days of normal living in Shanghai = 3,573 RMB ($523 USD)